Allowing us to drink beer in public places since 1970.
Second installment of Useless Information.
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Known for good times, keg draughts, sticky-floored basements, beer pong and flip cup, the Solo Party cup has been a staple at all parties for almost the last 50 years.
Made of thick, molded polystyrene, the Solo party cup could be dropped to the ground by tipsy high school partiers, mercilessly battered by Flip Cup contestants, thrown at just about anything....... all while maintaining shape and functionality.
Its no doubt the cup’s opacity was a selling point for underage college, high-school drinkers, campers and slow pitchers who would prefer not to reveal exactly what they’re sipping. But why red? Healy, President of Solo Cup, says the red-colored cups make up 60 percent of Solo party cup sales, with blue cups a distant second. “I’ve been here 12 years, and I’ve tested this over and over. Consumers prefer red, and it’s not very close. I think for one thing it’s a neutral color that’s appealing to both men and women. It’s also just become a standard.” Perhaps it is a psychologically ingrained preference, as well. Some color theory holds that red signifies concepts like energy, passion, and emotional intensity, while blue is linked with tranquility and depth.
To read the full article from Slate.com click here.
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